The project is located in Tianshan Road, the new commercial boulevard in Hongqiao, one of Shanghai’s high activity districts. It is surrounded by brightly lit shopping malls built this century. This development replaces and expands on the existing state run cinema centre on the site. This project includes both traditional and modern programs of mass entertainment: theatre (1000 seats) and cinema (seven of various capacities). Usually seen as separate programs and increasingly supported by distinctly different user groups, this project presents the opportunity for the two different programs and variable patrons to engage.