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上海 南京东路世茂中心改造

本案的设计概念是“剧场”,设计师将顾客赋予三种不同类型的“角色”:游客、观众与演员;而建筑则被定义为剧场的前厅、观众席和后台。在建筑外侧,一组飞天梯犹如红毯让人眼前一亮,将南京东路上的游客直接送至世茂广场的三层平台及主入口;而另一组飞天梯则可引导顾客直达五层:“包厢”。

Shanghai Shimao Festival City Renovation

The design concept is a theater and the renovation centers on visitor flow of three “roles” of users: tourists, audience and actors, with areas of the mall imagined as the foyer, auditorium, and backstage of a theater. Starting from outside, an external ‘red carpet’ guides visitors along a sky escalator extending from Nanjing Dong Lu to a third-floor balcony and podium entrance space. From here, visitors may access a second external escalator, taking them to another covered balcony on the fifth floor.

Architecture Designed by Kokaistudios