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西安 广联达数字建筑研究中心

建筑色彩是凸显建筑的有效策略,借助色彩的张力彰显建筑的特点。广联达传统的棕红色,颜色饱满富有张力;又能体现长安不夜城的红色印象,在灰白的建筑中显得气质独特。设计借鉴古典园林小中见大的手法,建筑外表集约朴素但内涵丰富,建筑北立面设计了一个巨大的“橱窗”,希望城市能够透过橱窗看见建筑中庭丰富的空间,橱窗变换成广告墙,把北三环巨大的车流量转换成品牌宣传的流量。

XiAn Glodon Research and Development Center

Special Architectural color is an effective strategy to highlight the building. It uses the tension of color to highlight the characteristics of the building. And at the same time, the building wants to capture the attributes of the city. Glodon’s traditional brown-red color is rich and full of tension, which also reflects the red impression of Chang’an’s sleepless city, and it has a unique temperament among the gray and white buildings. The design draws on the technique of “Seeing the big in small” in the traditional gardens. The appearance of the building is simple but rich. A huge “showcase window” is designed on the north facade of the building so that the city can see the rich space in the atrium of the building through the facade.The showcase facade could be transformed into an advertising wall, converting the huge traffic flow of the North Third Ring Road into a big chance for brand promotion.

Architecture Designed by Huahui Group | We Studio