Xuzhou MEGA CENTER is in a new urban area close to the city highway where the surrounding environment is quite empty. After acquiring a large area of ​​land, the client hoped to build a promotion center with rich experiential functions. Different from a traditional operation, we recommend putting a ‘cultural anchor’ here. We believe that a good architecture cannot be established without constant events happening and people gathering. Based on this programming logic, we introduced a multifunctional theater called ‘MEGA HOUSE’ as a generator of events into the building.